Sales excellence is no longer optional.
Global pandemics, market upheaval, pivoting business strategies, technology disruption and increased cost scrutiny… we are now selling in an age of complexity and ceaseless change.
According to CSO Insights
of salespeople fail to reach their quota – but are external factors solely to blame?
Flow State is a sales training company that help sales teams globally become the very best in their field. Our holistic approach to sales performance drives sustainable revenue growth and lasting, behavioural change

We help you achieve predictable high-performance at scale.
As a specialist sales training agency, our priority is delivering sales programs that improve your people and your pipeline. We’ll help you increase deal values, win rates, shorten your sales cycles and improve your customer success.
Sales training company trusted by businesses worldwide.





Results at glance:
80%
Increased average order value (AOV) in just 3 months
80%
Increased monthly recurring revenue (MRR)
80%
Improved forecasting accuracy
Our sales programs deliver tangible results across a range of key revenue and performance metrics
A unique approach from a leading sales training company
Who we train and how we deliver, time and time again
Sales excellence is a team sport! Our programs focus on helping every team across the revenue organsation level up and deliver winning outcomes:
- New business sales team training
- Account Management & Customer Success team training
- Sales Management & Leadership team training
- Sales Enablement team training
The Flow State Way
As an established sales training agency, we understand the pressures and challenges you face.

We understand that every sales organisation faces a unique set of challenges – ranging from external factors such as ever-changing trading conditions and buyer behaviours through to internal factors such as inconsistent execution of skills, strategies and practices
Rather than using an ‘off-the-shelf’ approach, our programmes are tailored to your team’s most pressing needs to deliver both short-term impact and long-term scalability
We immerse ourselves in your world
Our programs are highly personalised to your industry, persona and business to make sure we speak the language of your organisation and your customers. This means we co-design key modules and exercises with you to drive real outcomes.

Expertise + Energy = Excellence
We are driven by developing people into the very best performers in their field. We set a high bar of excellence and hold teams accountable to these standards – everything we do is about getting 1% better every day.

We are obsessed with Speed to Value
We know that high-quality inputs drive exceptional outcomes. For this reason we evidence how each of your teams are demonstrating their learnings and skill development. We get super-close to live deals and pipeline which means we can demonstrate tangible results within weeks.

We build foundations that last
We have a simple rule. We leave businesses in a better shape than when we came in. Alongside a more skilled, prepared and confident team – this rule extends to the foundations of your enablement practices, processes and assets. We’ll give you a lasting infrastructure that scales.

As a forward-thinking sales training company, Flow State is dedicated to revolutionising the way sales teams approach revenue generation. Our innovative sales training programs blend cutting-edge methodologies with practical application, ensuring your sales force is equipped to thrive in today’s dynamic business landscape.