Global pandemics, market upheaval, pivoting business strategies, technology disruption and increased cost scrutiny… we are now selling in an age of complexity and ceaseless change.
According to CSO Insights
80
%
of salespeople fail to reach their quota – but are external factors solely to blame?
Flow State is a sales training company that help sales teams globally become the very best in their field. Our holistic approach to sales performance drives sustainable revenue growth and lasting, behavioural change
We help you achieve predictable high-performance at scale.
As a specialist sales training agency, our priority is delivering sales programs that improve your people and your pipeline. We’ll help you increase deal values, win rates, shorten your sales cycles and improve your customer success.
Increased average order value (AOV) in just 3 months
80
%
Increased monthly recurring revenue (MRR)
80
%
Improved forecasting accuracy
“The results were immediate and impressive. The passion the guys have and the energy that they bring is incredible. I would recommend Flow State to any sales team”
Lorenzo Filipo
Team Lead New Business, Amazon
“For me, they’re an incredibly trusted pair of hands that genuinely care about the outcome of the programme. They’re just as invested as you, if not more so, in making it a success. They care about the people they’re coaching and want to see everyone succeed.”
Damien Andreasen
VP Sales, HiBob
“The biggest result from working with Flow State is understanding the competencies that make someone successful in our business and then seeing our management team start to deliver against that consistently.”
James Mansfield
CRO, Fastmarkets
80
%
Cross-sell revenue increase
80
%
Customer Churn proportional decrease
80
%
Forecasting accuracy increase
“Flow State laid the groundwork for lasting change that would benefit the business for years to come.”
John Purkis
CRO, Jato Dynamics
“There are many facets to the work they do, but the net effect is that each minute of your salesperson’s time generates a higher amount of revenue… And Aaron and Raff give them all the skills they need to do that.”
Timi Oluto
CRO, CharlieHR
Sales training company trusted by businesses worldwide.
Results at glance:
80
%
Increased average order value (AOV) in just 3 months
80
%
Increased monthly recurring revenue (MRR)
80
%
Improved forecasting accuracy
Our sales programs deliver tangible results across a range of key revenue and performance metrics
A unique approach from a leading sales training company
Who we train and how we deliver, time and time again
Sales excellence is a team sport! Our programs focus on helping every team across the revenue organsation level up and deliver winning outcomes:
New business sales team training
Account Management & Customer Success team training
Sales Management & Leadership team training
Sales Enablement team training
The Flow State Way
As an established sales training agency, we understand the pressures and challenges you face.
We understand that every sales organisation faces a unique set of challenges – ranging from external factors such as ever-changing trading conditions and buyer behaviours through to internal factors such as inconsistent execution of skills, strategies and practices
Rather than using an ‘off-the-shelf’ approach, our programmes are tailored to your team’s most pressing needs to deliver both short-term impact and long-term scalability
Train
B2B buyer behaviours are constantly evolving, but most organisations still use outdated sales methods which no longer deliver results.
We combine timeless consultative selling principles with cutting-edge techniques. Our sessions are renowned for being thought-provoking, energetic and highly-actionable – allowing you to see measurable pipeline impact and drive long-lasting, behavioural change.
Coach
Over 80% of training initiatives fail because there is no ongoing coaching in place to make desired behaviours stick.
We know first-hand the power that coaching has on people, pipelines and business performance. All of our programs have a strong coaching emphasis to improve your team’s “in-the-moment” skills, confidence and long-term adoption. By taking managers on the journey we ensure the magic of coaching continues long after we’ve gone.
Enable
Great enablement should make the lives of salespeople quicker, easier, more successful.
However far too many businesses either don’t have sufficient enablement or it’s far too complex and unfocused.To underpin adoption of the training and coaching every Flow State program comes with all manner of usable sales assets, cheatsheets, scorecards, playbooks and bitesize videos. You’ll have all the foundations in place to scale excellence across the organisation and make long-lasting, impactful change.
Achieving a state of Flow
Our Principles
We immerse ourselves in your world
Our programs are highly personalised to your industry, persona and business to make sure we speak the language of your organisation and your customers. This means we co-design key modules and exercises with you to drive real outcomes.
Expertise + Energy = Excellence
We are driven by developing people into the very best performers in their field. We set a high bar of excellence and hold teams accountable to these standards – everything we do is about getting 1% better every day.
We are obsessed with Speed to Value
We know that high-quality inputs drive exceptional outcomes. For this reason we evidence how each of your teams are demonstrating their learnings and skill development. We get super-close to live deals and pipeline which means we can demonstrate tangible results within weeks.
We build foundations that last
We have a simple rule. We leave businesses in a better shape than when we came in. Alongside a more skilled, prepared and confident team – this rule extends to the foundations of your enablement practices, processes and assets. We’ll give you a lasting infrastructure that scales.
As a forward-thinking sales training company, Flow State is dedicated to revolutionising the way sales teams approach revenue generation. Our innovative sales training programs blend cutting-edge methodologies with practical application, ensuring your sales force is equipped to thrive in today’s dynamic business landscape.
Resource Hub
Improve yourself with the latest sales trends, knowledge and industry perspectives
1/5
Read
Mastering The 5 Most Important Stages of the Sales Process
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Managing a Sales Team Effectively: A Practical Guide for Sales Managers
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The 5 Biggest Challenges Sales Teams Face in 2025
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Mastering The 5 Most Important Stages of the Sales Process
Read
Managing a Sales Team Effectively: A Practical Guide for Sales Managers
Read
Has Remote Working Helped Sellers?
Read
Outbound Selling: The Eternal Plan B
Read
The 5 Biggest Challenges Sales Teams Face in 2025
Read
Mastering The 5 Most Important Stages of the Sales Process
Read
Managing a Sales Team Effectively: A Practical Guide for Sales Managers
Start a conversation
Get help to improve your sales team’s performance
Speak directly with Raff and Aaron by completing the following form.