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Sales excellence is no longer optional.

Global pandemics, market upheaval, pivoting business strategies, technology disruption and increased cost scrutiny… we are now selling in an age of complexity and ceaseless change.

According to CSO Insights

of salespeople fail to reach their quota – but are external factors solely to blame?

We help you achieve predictable high-performance at scale.

Our sales programs improve your people and your pipeline. We’ll help you increase deal values, win rates, shorten your sales cycles and improve your customer success.

“My MRR went up by 78% following the training. I’m now much more confident in how I deliver pricing.”

Gaetan Desazars de Montgailhard
Team Lead Sales, Spendesk
Read more


Increased average order value (AOV) in just 3 months


Increased monthly recurring revenue (MRR)


Improved forecasting accuracy

“The results were immediate and impressive. The passion the guys have and the energy that they bring is incredible. I would recommend Flow State to any sales team”

Lorenzo Filipo
Team Lead New Business, Amazon

“For me, they’re an incredibly trusted pair of hands that genuinely care about the outcome of the programme. They’re just as invested as you, if not more so, in making it a success. They care about the people they’re coaching and want to see everyone succeed.”

Damien Andreasen
VP Sales, HiBob

“The biggest result from working with Flow State is understanding the competencies that make someone successful in our business and then seeing our management team start to deliver against that consistently.”

James Mansfield
CRO, Fastmarkets


Cross-sell revenue increase


Customer Churn proportional decrease


Forecasting accuracy increase

“Flow State laid the groundwork for lasting change that would benefit the business for years to come.”

John Purkis
CRO, Jato Dynamics

“There are many facets to the work they do, but the net effect is that each minute of your salesperson’s time generates a higher amount of revenue… And Aaron and Raff give them all the skills they need to do that.”

Timi Oluto
CRO, CharlieHR

Trusted by businesses across the world.

Results at glance:


Increased average order value (AOV) in just 3 months


Increased monthly recurring revenue (MRR)


Improved forecasting accuracy

The Flow State Way

We understand that every sales organisation faces a unique set of challenges.

We understand that every sales organisation faces a unique set of challenges – ranging from external factors such as ever-changing trading conditions and buyer behaviours through to internal factors such as inconsistent execution of skills, strategies and practices

Rather than using an ‘off-the-shelf’ approach, our programmes are tailored to your team’s most pressing needs to deliver both short-term impact and long-term scalability


B2B buyer behaviours are constantly evolving, but most organisations still use outdated sales methods which no longer deliver results.

We combine timeless consultative selling principles with cutting-edge techniques. Our sessions are renowned for being thought-provoking, energetic and highly-actionable – allowing you to see measurable pipeline impact and drive long-lasting, behavioural change.


Over 80% of training initiatives fail because there is no ongoing coaching in place to make desired behaviours stick.

We know first-hand the power that coaching has on people, pipelines and business performance. All of our programs have a strong coaching emphasis to improve your team’s “in-the-moment” skills, confidence and long-term adoption. By taking managers on the journey we ensure the magic of coaching continues long after we’ve gone.


Great enablement should make the lives of salespeople quicker, easier, more successful.

However far too many businesses either don’t have sufficient enablement or it’s far too complex and unfocused.To underpin adoption of the training and coaching every Flow State program comes with all manner of usable sales assets, cheatsheets, scorecards, playbooks and bitesize videos. You’ll have all the foundations in place to scale excellence across the organisation and make long-lasting, impactful change.

Achieving a state of Flow

Our Principles

We immerse ourselves in your world

Our programs are highly personalised to your industry, persona and business to make sure we speak the language of your organisation and your customers. This means we co-design key modules and exercises with you to drive real outcomes.

Expertise + Energy = Excellence

We are driven by developing people into the very best performers in their field. We set a high bar of excellence and hold teams accountable to these standards – everything we do is about getting 1% better every day.

We are obsessed with Speed to Value

We know that high-quality inputs drive exceptional outcomes. For this reason we evidence how each of your teams are demonstrating their learnings and skill development. We get super-close to live deals and pipeline which means we can demonstrate tangible results within weeks.

We build foundations that last

We have a simple rule. We leave businesses in a better shape than when we came in. Alongside a more skilled, prepared and confident team – this rule extends to the foundations of your enablement practices, processes and assets. We’ll give you a lasting infrastructure that scales.

Resource Hub

Improve yourself with the latest sales trends, knowledge and industry perspectives

Rory Sutherland – Books that make you think differently
The Danger of a Single Champion: How to De-risk your Opportunities
Counterintuitive Sales Advice
Victor Antonio’s Top 4 Sales Books
Is Sales Enablement Getting in the Way of Selling?
Start a conversation

Get help to improve your sales team’s performance

Speak directly with Raff and Aaron by completing the following form.

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