Services

Sales Team Training

Be THE difference in your buyers eyes.

It’s despairing to hear that 72% of modern B2B buyers now prefer a “rep free buying experience” (Gartner 2023). Essentially what buyers are saying to the “average seller” is:

“You are dispensable to me”

“You’re not adding sufficiently value to the process”

“You don’t get my business”

“You aren’t bringing new insight or ways of thinking to the table”

“It’s easier, quicker and better for me to do this without you being involved”

Every program we build at Flow State is about making sure buyers NEVER say this about your team! We help your sales teams realise that they ARE the critical value add.

Learn how we can design the right program for you

Let’s talk

What a Sales Team Training Course Typically Covers

Each training program we provide is unique. We align to your strategic goals and objectives to create an impactful program which gives your teams the skills to execute.

Each bespoke training module is devised through a process of discovery with your internal team, so that we can learn about your marketplace, personas, solutions and tailor our program accordingly

Although market nuance is crucial, there are several timeless consultative selling competencies which every modern seller should have in their toolbelt:

Discovery Mastery: the ability to position and ask quality probing questions which not only uncover known needs but also surface unrecognised needs in your buyer’s mind
Delivering Value: knowing how to deliver a high personalised demo and value proposition which is tailored to your buyer’s unique needs and identify the right champions who can build consensus across the buying group
Closing the sale: giving buyers confidence in their decision-making, pre-empting common objections, alleviating their fears, whilst collecting their commitment throughout the buying journey.
Building top of funnel: the very best sellers become genuine experts and known voices within their industry, thereby influencing buyers at the very early stages of their journey
Pipeline discipline: Instilling the right level of discipline, rigour and deal management to successfully run your team’s pipeline to improve sales productivity, knowledge management and forecasting predictability.

The Benefits of Sales Training for Your Team and Your Business

Improved team skills, knowledge, confidence and motivation
Improved top-of-funnel strategies to generate more qualified leads and fuel pipeline growth
Improved win rates, deal sizes and shortened sales cycles
Improved pipeline management, cleanliness and forecasting predictability
Improved quota attainment, cost of sale and ramp times

How Sales Team Training Can Be Delivered

We get that modern sales departments have varying approaches to how they work and where their teams are based. Our flexible approach means that we meet your needs and deliver our highly-interactive training and coaching in each of the following ways:

In-person at your offices or at an offsite venue of your choice in the UK or internationally. Typically we require a large meeting room or social space where we can deliver our high-energy team sessions and workshops
Remotely, or a hybrid in-person/remote arrangement; with online team training workshops, group and individual coaching sessions and regular program catch ups and debriefs

We’ve delivered programs for businesses across the globe, in many time zones and cultures. Whether you opt for in-person or remote, our sessions are guaranteed to energise, focus and challenge your team and create memorable learning experiences

Let’s talk

“We’ve been able to shorten the average timeline for the sales cycle. It wasn’t unusual for us to be working deals for 6-12 months. The last one we signed in 35 days.”

Lotte van der Zee

Sales Director, Clocktimizer

“Flow State laid the groundwork for lasting change that would benefit the business for years to come.”

John Purkis

CRO, Jato Dynamics

“Both the sales director and I have been leading sales teams for over 20 years, and there were definitely concepts in the training that were new to us.”

Miles Dixon

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