FLOW STATE

Building & Delivering
A Compelling Business Case

In a world where sellers have limited facetime with key decision stakeholders, we must shape a compelling vision for change to align stakeholders around a strategic problem and priority. The art of delivering a compelling business case is critical in shaping the narrative and driving action.

  • What is a business case and why should we care?
  • The Compelling Event – how we identify, classify and amplify customer-led urgency
  • The Value Pyramid – how we sell to personal, departmental and organisational factors
  • Story-telling tips and techniques to make your core message cut through
  • Using the business case to create alignment, agreement and accountability

Sales Competencies that your team will develop in this module:

1

Identifying a Compelling Event

2

Building a Building Case

3

Storytelling

4

Stakeholder Alignment

Related content

Discovery 1: Uncovering & Developing Pain

MORE INFO

Discovery 2: Amplifying Value & Urgency

MORE INFO
FLOW STATE

Sales enablement services for fast-growing businesses and their sales teams.

Youtube Linkedin

About Us

Services

Resource Hub

Contact Us