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Cold Calling 101 – How to Open a Cold Call

Contacting the Customer After you have identified your prospects, the next stage is to initiate contact. The communication channel. In some instances, a phone call is the appropriate means of contacting a prospect, while other times your first point of contact may be an email or even a LinkedIn message. We use several ways of engaging our customers, here are a few examples: • Cold Call - Pick up the phone and contact the right person in a company, you will need to do some research before hand. • Email - Send over a hook to what you want to talk to the customer about and a firm next step • Gives - Send over a piece of insight, part of a report, or a interesting article to pique the customers interest • Referral - Getting someone you have engaged or even a current customer to initiate a conversation between you and a new contact

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