Services
MEDDIC Sales Team Training & Deal Coaching
Are you seeking a quick, easy, and scalable solution to enhance your sales team’s pipeline and overall performance?
Our on-demand MEDDIC sales training course and deal coaching service equips your team with the skills and best practices necessary to close more deals, whilst embedding the MEDDIC framework into your organisation for long-term success
Course Topic & Learning Outcomes
MEDDIC (and its variation MEDDPICC) is the industry-leading opportunity qualification methodology used by B2B sales teams worldwide.
Through our MEDDIC coaching and MEDDIC training for sales teams, sellers can objectively assess the strength of an opportunity based on criteria that indicate the likelihood of converting a prospect into a customer:
- Metrics: Quantifiable measures that define success for the buyer
- Economic Buyer: The individual with the financial authority to make the purchase decision
- Decision Criteria: The specific requirements the buyer is using to evaluate potential solutions
- Decision Process: The steps the buyer will follow to make the purchasing decision.
- Identify Pain: The specific problems or challenges the prospect is facing that your solution can address
- Champion: An internal advocate who supports your solution and helps drive the decision process.
Expected outcomes from MEDDIC sales training and deal coaching
- Improved opportunity health
- Improved team skills and confidence
- Improved pipeline management rigour
- Increased opportunity win rates
- Increased forecasting accuracy
- Improved sales team productivity


Learn how we can design the right program for you
Who is MEDDIC sales team training and deal coaching for?
Our MEDDIC sales team training and deal coaching course is ideal for:
- B2B sales professionals and managers in new business, account management, and customer success roles
- All levels of experience, from entry-level sellers to seasoned enterprise reps and sales teams seeking to refine their techniques and improve pipeline health
- Industries that benefit most from MEDDIC / MEDDPICC typically involve B2B buying teams with multiple stakeholders and a 3-12 month sales cycle
Our experienced MEDDIC coaches
Our team of coaches have extensive experience leading sales teams in fast-growth organisations and developing thousands of sellers and managers globally
We have successfully implemented MEDDIC / MEDDPICC skills and practices across various industry sectors, regions, and business models globally, including start-ups, scale-ups, and post-IPO corporations
What to expect from MEDDIC sales training and deal coaching
We offer MEDDIC sales training courses and deal coaching sessions in-person, online, or as a hybrid option
Each session lasts 60 minutes and is highly interactive, featuring group problem-solving, role-playing, reflections and follow up actions
Alongside the coaching, we provide easy-to-use MEDDIC deal scorecards, playbooks, and sales assets that drive adoption and cement standards of excellence

FAQs
How do our MEDDIC sales training and deal coaching courses differ from other MEDDIC courses?
Our approach is hands-on, diving straight into your team’s deals. We go beyond simply sharing what MEDDIC is and how to use it.
We actively facilitate group coaching sessions using MEDDIC to surface deal risks, brainstorm win strategies, and create lightbulb moments as a team
How many attendees typically participate in our MEDDIC sales team training and deal coaching sessions?
We work with revenue teams of all sizes. MEDDIC training and deal coaching sessions typically accommodate between 5 to 40 participants. For global businesses with hundreds of sellers, we often split coaching sessions into vertical or regional cohorts
How do we personalise our approach for specific industries or companies?
During our discovery process, we learn about your marketplace, value proposition, sales process, and typical deal win/loss reasons. This context allows us to tailor our MEDDIC training and coaching to your team’s needs, embedding the framework within your organisation effectively