Services

SaaS Sales Training Course for Sales Teams

Transform your software sales performance with our comprehensive B2B SaaS sales training program.

Our expert-led courses equip your team with proven enterprise selling techniques to close larger deals faster, while navigating the unique challenges of modern software sales cycles.

SaaS Sales Course Overview

Our B2B SaaS sales course combines cutting-edge software selling methodologies with practical deal coaching. Whether you’re new to SaaS or an experienced enterprise seller, our specialised SaaS sales training courses for sales teams deliver the frameworks and hands-on experience needed for success in complex technical sales environments.

We understand that selling software solutions requires a unique skill set – from managing technical stakeholders to navigating enterprise security requirements. Our program builds these capabilities through practical, deal-based learning.

Course Topics

Today’s SaaS software sales training for sales teams must address the evolving challenges of enterprise software sales:

Technical Discovery: Advanced questioning techniques for technical stakeholders
Enterprise Navigation: Building multi-threaded relationships
Value Articulation: Demonstrating ROI across buying committees
Influencing Decision Criteria: Confidently handling enterprise requirements
Business Case Creation: Structuring a winning case for change
Process to Close: Enacting a mutual action plan with your buyer group

Our comprehensive B2B SaaS sales training program helps sales teams master each element of modern software selling through practical application and expert guidance.

Learning outcomes from SaaS sales training course

Our SaaS sales training program has helped sales teams from various companies achieve significant, documented results across key performance indicators. Participants in our SaaS sales training courses consistently achieve:

Higher average contract values
Shorter enterprise sales cycles
Improved POC conversion rates
Better forecast accuracy
Enhanced technical confidence
Stronger C-suite relationships

Aaron and Raff are customer success and sales account management training experts

Learn how we can design the right program for you

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Who Benefits from SaaS Sales Training?

Whether you’re an experienced sales professional transitioning to SaaS or a customer success manager moving into sales, our program provides the essential frameworks for success in complex software sales. Our training serves diverse roles across the software sales ecosystem:

Enterprise SaaS sales teams
Traditional sellers transitioning to software
Customer success moving to sales
Sales leaders driving team transformation
Organisations with complex B2B sales cycles

Expert SaaS Sales Coaches

Our trainers bring decades of enterprise software sales leadership experience. We’ve implemented successful SaaS sales training programs across startups, scale-ups, and public companies.

Raffael Fernandes, Co-Founder & Director

With 20 years experience as a B2B sales leader, Raff has transformed high-performing commercial teams across EMEA, APAC, and the US in SaaS, Business Intelligence, and Tech Consulting. He has built successful teams from VC-backed startups to Fortune 500 enterprises, specialising in healthcare, defence, and fintech. Raff combines sales coaching expertise with strategic process enhancement to drive sustainable revenue growth.

Aaron Evans, Co-Founder & Director

Aaron brings 15 years of sales enablement and coaching expertise across multinational environments. A qualified NLP practitioner and award-winning enablement leader recognised by The Sales Enablement Collective, he specialises in creating immersive B2B sales training experiences. Aaron has developed thousands of sales professionals globally and played a key role in taking an HR tech business to IPO in 2014.

Course delivery & resources

All delivery options are flexible and can be adjusted to meet the needs of your team. Resources are regularly updated to reflect the latest SaaS sales trends and challenges, ensuring your team stays ahead of market changes.

Choose from: virtual instructor-led sessions, on-site workshops, hybrid delivery
Each session includes: live deal workshops, technical discovery practice, interactive problem-solving, implementation planning
Supporting resources: SaaS playbooks, stakeholder maps, security frameworks, ROI tools, discovery guides

FAQs

How does your B2B SaaS sales course differ from traditional B2B sales courses?

Our training course focuses exclusively on software sales challenges, using your actual deals for hands-on practice. We address SaaS-specific challenges like technical discovery, security requirements, and product-led growth alignment that aren’t covered in general sales training. Our approach combines practical deal coaching with proven frameworks specific to enterprise software sales.

What’s your typical group size?

We work with teams of 5-40 participants per session to ensure high engagement and personal attention. For larger global teams, we create custom structures organised by region or product line to maintain learning effectiveness. This allows us to balance collaborative learning with individual attention.

Can you tailor the SaaS sales training program to our team?

Yes. We begin with a thorough discovery of your product, market, and sales motion to customise our SaaS sales training program to your needs and goals. This includes analysing your current sales processes, typical buying journey, and specific challenges to create relevant scenarios and examples that resonate with your team and market.