Services

SPIN Selling Training Course

Looking for a simple, effective, and scalable way to boost your sales team’s pipeline and overall performance?

Our on-demand SPIN Selling training and deal coaching services equip your team with the strategies and skills needed to close more deals, while seamlessly embedding the SPIN framework into your organisation for long-term success.

Course Topics

SPIN Selling is a globally recognised sales methodology that helps B2B teams better understand customer needs and provide tailored solutions. The SPIN framework breaks down into four key areas:

Situation: Gaining a clear understanding of the customer’s current circumstances
Problem: Uncovering the main challenges or pain points they’re facing
Implication: Exploring the potential impact of these problems if they remain unresolved
Need-Payoff: Demonstrating how your solution delivers value and solves their challenges

With our SPIN Selling training and coaching, your sales team will master how to guide meaningful conversations that uncover critical needs, positioning your solution as the ideal answer.

Expected Outcomes from SPIN Deal Coaching

Sharper discovery and questioning techniques
Improved consultative selling approaches
Better identification of customer pain points and needs
Increased urgency created through addressing problem implications
Higher win rates and stronger, long-term customer relationships
Boosted sales team confidence and performance

Aaron and Raff are customer success and sales account management training experts

Learn how we can design the right program for you

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Who is SPIN Sales Training for?

Our SPIN Selling training and coaching is perfect for:

B2B sales professionals and managers in roles such as new business, account management, and customer success
All levels of experience, from entry-level reps to seasoned enterprise sellers looking to sharpen their skills
Organisations that sell to multiple stakeholders or deal with complex sales cycles

Our Experienced SPIN Sales Coaches

Our coaching team has extensive experience leading sales teams in high-growth companies and has successfully trained thousands of sellers and managers worldwide.

We’ve implemented SPIN Selling practices across industries, regions, and business models, helping start-ups, scale-ups, and global corporations achieve sales success.

What to Expect from SPIN Selling Training

SPIN deal coaching is available in-person, online, or as a hybrid option.
Each session is 60 minutes long, highly interactive, and includes group discussions, role-play, and actionable takeaways.
We provide easy-to-use SPIN deal guides, playbooks, and other resources to ensure the framework is adopted effectively and drives results.

FAQs on our SPIN Selling Course

How is your SPIN deal coaching different from other SPIN Selling training?

Our approach is highly practical and focused on real deals your team is working on. We don’t just teach SPIN; we guide your team through applying it to real opportunities, surfacing potential deal risks, and strategising on how to win.

How many people can participate in SPIN deal coaching?

We work with teams of all sizes, typically accommodating between 5 and 40 participants per session. For larger global teams, we break down sessions by region or vertical.

Do you tailor your SPIN Selling coaching to specific industries or companies?

Yes, during our discovery process, we learn about your market, value proposition, and sales process. This allows us to tailor our SPIN Selling course and coaching to fit your organisation’s unique needs and challenges.