The Future of Selling – Matt Dixon & Brent Adamson

In a world flooded with sales white noise, how do you ensure your outreach doesn’t get lost in the shuffle? In today’s hyper-competitive marketplace, standing out means more than just sending another generic email. It’s about understanding what truly resonates with buyers—their needs, their preferences, and what motivates them to engage. In this must-attend webinar,...

Sales on film is a fascinating thing. There’s something about Hollywood that loves turning closers into caricatures, making the world of sales look like a gladiator pit of overblown charisma, dubious morals, and way too many monologues. But here’s the thing: these movies rarely show you the right way to do sales. In fact, they’re...

Buyer behaviour has significantly evolved over the past few years, often outpacing modern sales tactics. According to Gartner, an impressive 72% of buyers now prefer a ‘rep-free’ buying experience. This clearly indicates a growing demand for changes in sales approaches. So, how can we meet buyers halfway? Experts like Matt Dixon (Challenger Sale & Jolt...