#1 Matt Dixon – Co-Author The Challenger Sale

In 2011 Matt Dixon helped change the landscape of sales with The Challenger Sale.

A book that shook up the industry and left an indelible mark on the way modern selling is conducted.

In this interview Matt gives us a history of his research that came to be The Challenger Sale

We also dive into other topics including how the book was received, the future of selling and his new company Tethr.

0:00 Intro
1:15 The history of The Challenger sale
6:16 The impact of the book
12:44 How the world reacted to Challenger
18:58 Building credibility
23:27 The future of selling
34:44 Data and selling
37:49 Challenger was different, was that why it worked?
41:51 What is Matt up to now, and Tethr

Buy The Challenger Sales: https://amzn.to/3vbyWBI

Find out more about Matt: www.dixonspeaks.com

Matt’s LinkedIn: https://www.linkedin.com/in/matthewxdixon/

Learn more about Tethr: www.tethr.com

Harvard Business Review article mentioned in the interview: https://hbr.org/2021/02/4-behaviors-that-boost-inbound-sales

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