Strategic Account Planning

Having a strong game-plan for how you manage, retain and grow your accounts is vital. A well-structured account plan allows you to drive the right level of ownership and collaboration within your team so that you can successful engage your customer, identify new opportunities and mitigate account risks. Fail to prepare, prepare to fail!

Sales Competencies that your team will develop in this module:

Strategic Account Planning

Customer Expansion Tactics

Identifying & Building Champions

Stakeholder Alignment

Surfacing Unrecognised Needs

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