The Flow State Way – Sales Coaching for Businesses
We make coaching your sales professionals our number one business
What we do and why we’re different
At Flow State we believe sales coaching is number one performance accelerator. We’ll help your team unlock their true potential and improve skills, confidence and results
The benefits of coaching your sales team with Flow State
With a dedicated sales development coach, each member of your team will improve their:
- Core sales skills and techniques
- Confidence and self-belief
- Pipeline health and forecasting predictability
- Target achievement rates
- Career growth and professional development
Sales courses and techniques we use in our coaching system
We use a range of sales coaching methods, formats and scenarios to drive high-performance habits across your organisation:
- Sales Skills Coaching
- Deal Coaching
- Performance Management
- Management Mentoring & Coaching
Learn how we can design the right program for you
Featured Case Study
Spendesk FinTech scaling into new regions and markets.
Highlight: 78% growth in monthly recurring revenue
Spendesk, a fast-growing FinTech scale-up, faced challenges scaling sales teams across regions. Despite having robust playbooks, adoption was inconsistent, and managers lacked coaching skills. Flow State transformed their approach, focusing on value-selling and manager-led sales coaching. The results? A 44% increase in average order value, 78% growth in monthly recurring revenue, and a 20% improvement in forecasting accuracy.
Key Takeaways:
- Standardised Coaching Framework: Flow State trained managers to become “coaching machines”, shifting focus from outputs to skill-building and behavioural change.
- Value-Selling Mastery: Reps were equipped with value-selling techniques, improving deal sizes and win rates.
- Pipeline Discipline: Enhanced forecasting accuracy and pipeline management led to consistent quota achievement.
- Cultural Shift: Managers reported stronger relationships with their teams, while reps gained confidence and belief in their abilities.
- Scalable Excellence: Sales enablement teams saw improved alignment and efficiency, driving long-term growth.
In summary, Flow State’s tailored sales coaching training for businesses unlocks potential, drives performance, and delivers measurable results for scaling businesses. You can read the full Spendesk Case study here. Ready to transform your sales team? Arrange a meeting today.
“For me, they’re an incredibly trusted pair of hands that genuinely care about the outcome of the programme. They’re just as invested as you, if not more so, in making it a success. They care about the people they’re coaching and want to see everyone succeed.”
FAQs on Sales Coaching for Businesses
What is Flow State Sales’ approach to coaching?
Our sales coaching focuses on empowering reps to self-identify challenges, refine skills through targeted exercises, and master key frameworks like MEDDIC.
Why is Flow State Sales coaching effective in driving team success?
It goes beyond techniques, helping salespeople think critically, qualify effectively, and develop champions within their accounts.
Can your coaching be tailored to my team’s industry?
Yes, our sales coaching for businesses is fully customised to align with the nuances of your market, buyer personas, and team goals.
How does Flow State Sales coaching improve pipeline health and win rates?
By diagnosing deal risks early and training reps to influence decision criteria, we enable a stronger, more predictable pipeline. Find out more about our Pipeline Discipline sales training course.
What makes your sales coaching stand out?
We combine proven methodologies with practical tools like TGROW and MEDDIC scorecards, ensuring reps apply learning directly to live opportunities.
