FLOW STATE

The Power of Storytelling in Business

In a B2B world filled with data, signals, trends and forecasts – it’s our ability to craft and deliver compelling, memorable stories with those inputs that allows our messages to cut through and create connection with our customers. In this session we’ll learn about:

  • Why stories are so powerful – how storytelling affects our neurochemistry and influences behaviour
  • The formulas used by Hollywood filmmakers to create emotionally compelling narratives
  • How and when to use storytelling in B2B settings to shape the customer’s frame of reference
  • The Minto Communication Pyramid – how to position your core message to time-poor executives
  • The art of visual storytelling – creating an “unfair advantage” with your message

Sales Competencies that your team will develop in this module:

1

Storytelling

2

Matching Solution to Pain

3

Leading with Insight

4

Building Trust & Rapport

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