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What Buyers Want From Sales Outreach

In a world flooded with sales white noise, how do you ensure your outreach doesn’t get lost in the shuffle?

In today’s hyper-competitive marketplace, standing out means more than just sending another generic email. It’s about understanding what truly resonates with buyers—their needs, their preferences, and what motivates them to engage. In this must-attend webinar, our outreach experts Tom Boston, Jen Allen-Knuth, and Samantha McKenna share their insights on cutting through the clutter and delivering outreach that works. With years of collective experience in successful sales strategies, they’ll reveal what modern buyers respond to and how you can sharpen your own approach.

Whether you’re feeling the frustration of unreturned emails or want to take your outreach game to the next level, this session will equip you with the strategies and techniques needed to connect with your prospects in a meaningful and impactful way.

Top 5 Films About Sales

Sales on film is a fascinating thing. There’s something about Hollywood that loves turning closers into caricatures, making the world of sales look like a gladiator pit of overblown charisma, dubious morals, and way too many monologues. But here’s the thing: these movies rarely show you the right way to do sales. In fact, they’re...
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What Buyer Expect From Sellers

Buyer behaviour has significantly evolved over the past few years, often outpacing modern sales tactics. According to Gartner, an impressive 72% of buyers now prefer a ‘rep-free’ buying experience. This clearly indicates a growing demand for changes in sales approaches. So, how can we meet buyers halfway? Experts like Matt Dixon (Challenger Sale & Jolt...
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The Future of Selling – Matt Dixon & Brent Adamson

What’s the next big paradigm shift in selling? How are buying behaviours evolving? What implication does that have on the way sales people need to adapt? Flow State’s very own Aaron Evans hosted a webinar with two legends of the game Brent Adamson & Matt Dixon (best-selling authors of The Challenger Sale, Challenger Customer &...
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