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Would you rather chase 10 deals and later find out only 2 are winnable? Or find 2 winnable deals early on? Sales targets are hit or missed due to a team’s ability to qualify effectively – and the knock-on effect is profound. Having a “common language” around pipeline is critical as it significantly improves sales conversion, efficiency and predictability:
Opportunity Qualification
Pipeline Management
Forecasting
A large part of successful selling is being able to manage a pipeline effectively. Yet many sellers still lack the know how, discipline or necessary hygiene required to manage the ever-changing set of opportunities they’re juggling. So much time is wasted trying to progress opportunities that will never convert, so pipeline management best-practice is simply non-negotiable:
Critical commercial decisions are made based on the assumptions made about revenue coming into the business. Without a robust set of forecasting methods and practices, your sales team is flying blind and leaving your business open to risk. Revenue predictability and consistency are the hallmarks of high-performing sales organisations – and it all starts with forecasting:
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