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Rory Sutherland – Books that make you think differently

Rory Sutherland is a big name in the world of advertising and the Vice Chairman of Ogilvy UK. With over 30 years at Ogilvy, he’s famous for thinking outside the box and using behavioural economics to understand what makes people tick. Rory’s known for his lively talks, witty writing, and his book “Alchemy,” where he explores the magic behind great ideas. His fresh take on marketing and advertising keeps inspiring people around the globe.

We spoke with Rory to explore the books that have shaped his unique way of thinking. Our conversation spanned a wide range of topics, from the Yorkshire Ripper and crosswords to a life-changing bout of flu that altered his perspective through a particular book he read.

Rory Sutherland Share the books that inspired his career



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