The Importance of Questions in Sales

Sales on film is a fascinating thing. There’s something about Hollywood that loves turning closers into caricatures, making the world of sales look like a gladiator pit of overblown charisma, dubious morals, and way too many monologues. But here’s the thing: these movies rarely show you the right way to do sales. In fact, they’re...

Buyer behaviour has significantly evolved over the past few years, often outpacing modern sales tactics. According to Gartner, an impressive 72% of buyers now prefer a ‘rep-free’ buying experience. This clearly indicates a growing demand for changes in sales approaches. So, how can we meet buyers halfway? Experts like Matt Dixon (Challenger Sale & Jolt...

What’s the next big paradigm shift in selling? How are buying behaviours evolving? What implication does that have on the way sales people need to adapt? Flow State’s very own Aaron Evans hosted a webinar with two legends of the game Brent Adamson & Matt Dixon (best-selling authors of The Challenger Sale, Challenger Customer &...