#6 Brent Adamson – Co-Author The Challenger Sale

In 2011 Brent Adamson helped change the landscape of sales with The Challenger Sale.

A book that shook up the industry and left and indelible mark on the way modern selling is conducted.

In this interview Brent gives us a story of his research that came to be The Challenger sale.

We also tackled over meaty subjects like the future of sales, the importance of story telling and Brent gives some fascinating tips to salespeople from his perspective.

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