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The Challenger Sale – Interview with Matthew Dixon

In 2011 Matt Dixon helped change the landscape of sales with The Challenger Sale. A book that shook up the industry and left an indelible mark on the way modern selling is conducted. In this interview Matt gives us a history of his research that came to be The Challenger Sale We also dive into other topics including how the book was received, the future of selling and his new company Tethr.

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