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Sales Training Programs from Flow State

Timeless consultative selling principles meets cutting-edge techniques.

Our comprehensive sales training programs and courses address each stage of your new business and existing customer pipeline to deliver the skill, execution and confidence to succeed. Flow State sessions are renowned for being thought-provoking, energetic and highly-actionable – allowing you to see measurable pipeline impact and drive long-lasting, behavioural change.

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Discovery Mastery

We believe that a seller’s discovery is THE golden opportunity to challenge the buyers thinking, surface unrecognised needs and demonstrate unique expertise.

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Delivering Value

The middle of the funnel is often a graveyard for opportunities – and businesses don’t know why. 

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Closing the Sale

In many ways buying has become harder than selling, with 53% of opportunities ending in “no decision”.

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Building Top of Funnel

The sheer volume of bang average outreach from sellers globally has left nothing but scorched earth, with buyers running for the hills clutching their wallets!

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Pipeline Discipline

Whether it’s shoddy deal management, forecasts shrouded in hope or the dreaded end-of-month deal slippage, pipeline discipline is simply a non-negotiable for high-performing sales organisations. 

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Customer Retention & Expansion

Far too many CS teams are lacking the commercial competencies to drive effective retention and expansion at scale.

How our sales training courses fit within a typical sales process.

Flow State’s comprehensive training portfolio is strategically designed to enhance your team’s capabilities across the entire sales journey, from initial prospecting to post-sale expansion.
Our Building Top of Funnel sales development training equips your team with cutting-edge prospecting techniques that cut through the noise, helping them identify and engage high-potential prospects in a landscape where traditional outreach has lost its effectiveness. This foundation flows seamlessly into our Discovery Mastery program, where we combine elements of timeless proven questioning frameworks with modern consultative approaches to uncover deeper customer needs and create compelling value propositions.
For the critical middle-funnel stages, our Delivering Value consultative sales training and Pipeline Discipline sales process training course, incorporate MEDDIC methodology principles to qualify opportunities effectively and maintain momentum. The MEDDIC framework’s systematic approach to identifying key stakeholders, understanding decision criteria, and quantifying business impact helps transform pipeline management from an art into a science.
As opportunities progress, our Closing the Sale program addresses the growing challenge of “no decision” outcomes, incorporating insights from studies like the Challenger Sale and Jolt Effect techniques to navigate complex decision processes confidently. This approach particularly resonates in today’s environment where 53% of opportunities stall at the final hurdle.
The journey doesn’t end at closing the opportunity. Our Customer Retention & Expansion program empowers your customer success teams with the commercial acumen needed to drive account growth and ensure lasting client relationships. This comprehensive suite ensures your team isn’t just trained in isolated techniques, but in a cohesive methodology that drives results across the entire customer lifecycle.
Each program can be tailored to your specific industry context and sales cycle, ensuring the principles and techniques resonate with your team’s daily challenges and opportunities.
Bespoke sales training programs to suit your team

How we ensure your team gets the training they need

 

We’ll work with your business leaders to identify your team’s skills gaps and development priorities to co-create a sales training program with all the right courses to get your team achieving results

“Flow State laid the groundwork for lasting change that would benefit the business for years to come.”

John Purkis
CRO, Jato Dynamics
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