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We believe that a seller’s discovery is THE golden opportunity to challenge the buyers thinking, surface unrecognised needs and demonstrate unique expertise.
The middle of the funnel is often a graveyard for opportunities – and businesses don’t know why.
In many ways buying has become harder than selling, with 53% of opportunities ending in “no decision”.
The sheer volume of bang average outreach from sellers globally has left nothing but scorched earth, with buyers running for the hills clutching their wallets!
Whether it’s shoddy deal management, forecasts shrouded in hope or the dreaded end-of-month deal slippage, pipeline discipline is simply a non-negotiable for high-performing sales organisations.
Far too many CS teams are lacking the commercial competencies to drive effective retention and expansion at scale.
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